Consistent with its commitment to exceptional customer service, Fidelity Bank has announced the commencement of Saturday banking services in select branch locations across the country.

This initiative which is in line with the Bank’s mission to make financial services easy and accessible is part of the bank’s renewed effort to provide a new face of service in the industry.

In a statement from the Bank, effective September 12, 2015 Saturday banking services commenced between 10:00am to 2:00pm in 15 select Fidelity Bank branches across the country.

The branches include Ketu, Alaba, Computer Village, Gbagada, Egbeda, (Lagos); Ekpoma, Mission Road (Edo State); Aba 3, Umuahia (Abia) and Challenge, Ibadan. Others are Polo Park, (Enugu), Nnewi, Onitsha Main (Anambra); Kano 3 and Owerri Main.

Managing Director/Chief Executive Officer, Fidelity Bank Plc. Nnamdi Okonkwo said that the introduction of Saturday banking services further reaffirms the bank’s commitment towards the creation of new customer experience in service delivery. “We are actively changing the way we do business; becoming more focused on our customers’ needs and exceeding their expectations from us.”

He noted the changing business environment and insisted that the only way to remain relevant to customers is to stay in tune with the times.

In terms of value proposition to customers, Okonkwo said Saturday banking will allow customers to send and receive money to and from over 200 countries of the world. The Bank’s electronic banking platform will undoubtedly bear the weight of this new strategic direction as branch locations offering Saturday Banking service will automatically become dedicated centres for money transfer and online remittances.

In view of this, Okonkwo said the Bank is leveraging technology to improve customer service experience.

He explained that the bank’s improved electronic banking system has drastically reduced the turn-around-time for online customer set up at all touch points, a clear testament of the Bank’s resolve to continually surpass customer expectation.

According to Fidelity Bank Managing Director, customers can conduct bank-to-bank transfers seamlessly via Fidelity mobile platforms.

To support all these innovations, Okonkwo said that the Bank is in the process of migrating its core banking platform from Finacle version 7 to Finacle version 10. The migration, which is part of the banks transformation initiative, will enhance its operational efficiency, strengthen innovation capabilities and support scalable growth. “Finacle version 10 will enable us to implement services such as enhanced SME banking, management information system reporting, application monitoring and disaster recovery automation.